Well, what do you know! It’s been ten years that I’ve been here at the helm of Troutlore, supplying Australian fly tyers with quality materials, and it just feel like last week when this all started.

We actually hit the 10th birthday back in June, but since everyone has been so busy in the past few weeks with end of trout season, start of tying season and all that financial year guff, we decided to hold the celebrations off until July. So, it’s a belated Happy Birthday to Troutlore!

And with that, we’re having a sale! Of course, every year we have our Annual Winter Tying Sale that sees a range of items discounted throughout the store. This year, because it’s a big birthday, we’re applying a discount to every item that’s in stock! Feathers, furs, tools, books, vises, synthetics, hooks, beads… whatever you can find.

Since it’s our 10th birthday, on the 10th of July, for 10 days, we’re taking 10% off every item in stock.

Just enter the following code in the checkout and the discount will be applied to all items in your cart : TROUTLORE10

That’s all there is to it. From the 10th of July, it’s go time. Stock up in preparation for the season ahead and get tying throughout the winter months.

And with the money you’ve save, you can pop down to the local bakery and pick up a nice chocolate cake, and have a slice. It’s on us!

Thanks to each and every one of you who has supported us over the past 10 years. We’re already looking forward to the next 10, with more products and new flies to share!

So, for the eleventh year in a row now… happy tying!